Goodwill × Spark × AI³ = ∞Thrive.

Professional Skills M 

Health & Sports Certification 

• 2012: Industry Talent Investment Program - Health Management Training, Class 5

• 2021: Physical Fitness Instructor Certification (Level C)

• 2021: Senior Functional Fitness Assessment Certification

• 2024: American Sailing Association - ASA 101: Basic Keelboat Sailing

Career Highlights

Brand Marketing Strategy:

• Expertise in brand positioning strategies and integrated marketing

• Over 10 years of experience in large-scale event planning and execution

• Skilled in leading teams to execute multiple projects, achieving brand growth and revenue breakthroughs

Project Management & Team Leadership:

• Over 8 years of experience in project management (PM)

• Strong cross-department communication and resource integration skills

• Successfully led teams in completing international and multi-channel projects

Digital Media & Design:

• Over 8 years of experience in website, visual design, and multimedia content creation

• Proficient in SEO copy writing and digital marketing tools

Market Analysis & Data Utilization:

• Skilled in market research and data analysis

• Able to quickly identify market trends and formulate precise strategies

Brand Culture Building:

• Over 5 years of experience in shaping brand culture

• Familiar with establishing organizational identity and internal communication mechanisms

Software Skill Overview

Office & Note-Taking Tools:
Google Workspace (Docs, Sheets, Slides, Drive), Excel, PowerPoint, Word, Xmind

AI Note-Taking & General Applications:
NotebookLM, Notion, ChatGPT, DeepSeek, Google AI Studio, Gemini, Claude, Grok

AI Art, Design & Presentation:
Photoshop, Illustrator, Gamma, Canva AI, Felo, Midjourney, Stable Diffusion

AI Video Production:
CapCut, Filmora, Premiere Pro, After Effects, Runway

Digital Advertising:
Google Ads, Meta (Facebook/Instagram)

Professional Experience

Brand Marketing Manager

Hui Neng Technology Co., Ltd. (Sep 2022 ~ Aug 2024)

• Led a team of 4-20 people, redefined brand strategy, successfully repositioning the company from a "chemical design company" to a "sustainable engineering company."

• Planned and executed multi-channel marketing campaigns, achieving doubled market performance and increasing project value from millions to billions.

• Analyzed market trends and integrated resources to ensure long-term brand competitiveness.

COO

Goodwill Power Ltd. (Apr 2020 ~ Aug 2022)

• Organized ESG environmental education activities serving over 600 people, aged from 2 to 72.

• Coordinated off-road teams for beach cleanup, achieving environmental protection and social impact.

Brand Strategy Manager

Golden Bull Wealth Management Consulting Co., Ltd. (Aug 2019 ~ Jan 2020)

• Successfully managed an Southeast Asian app marketing project, earning a net profit of 1.92 million.

• Led the "Yippi Asia Sticker Contest" in Taiwan, attracting 1,000 international participants.

Brand Strategy Manager

Taiwan Anwei Environmental Management Consulting Co., Ltd. (Dec 2018 ~ May 2020)

• Established two new brands and hosted five air pollution seminars across northern, central, and southern Taiwan, attracting over 200 factory clients.

• Integrated government and professional resources to build a financial system for sustainable brand growth.

Brand Event Manager

Veyue Sports Marketing Co., Ltd. (Jan 2015 ~ Nov 2017)

• Organized the first mountain trail running event, attracting over 1,700 participants, and received a 5-star rating from Sport Notes for the event's high quality.

• Led multiple sports events and brand activities, successfully securing sponsorships and partnerships, significantly boosting brand awareness and community influence.

Software Business Development Manager / UI.UX designer

ASUS Computer Inc. (May 2012 ~ Jun 2013)

• Led cross-border business development, obtaining online advertising worth millions at zero cost.

• Developed global OS customer service strategies to improve user experience and service efficiency.

Visual Web Designer

PChome Online Inc. (Aug 2010 ~ Mar 2012)

• Designed sales websites, EDMs, and advertising materials, successfully boosting product sales.

• Efficiently completed product page designs in a unique style in one day, ensuring timely project delivery.

\ Additional Experience\

• Executive Assistant to General Manager, Pin Jia Construction (Nov 2017 ~ Apr 2018)

• Content Planning & Editing, Tian Yuan Magazine (Apr 2017 ~ Oct 2017)

• Brand Promotion & PR, Ishang Network (Jan 2014 ~ Dec 2014)

• Planning and Development Manager, Taiwan Mountaineering Education Association (Sep 2013 ~ Jan 2020)

• Visual Designer, PChome (Aug 2010 ~ Mar 2012)

• Multimedia Designer, Elite PR (Mar 2008 ~ Oct 2008)